We Are Power Podcast
The We Are PoWEr podcast spotlights voices and perspectives that need to be heard. Our weekly podcast, with listeners in over 60 countries, delivers PoWErful conversations that inspire, challenge, and empower... from personal life stories to business insights and leadership lessons.
We share diverse experiences, bold discussions, and real solutions. Whether you're looking for career advice, topical themes, or stories of resilience and success - this is where voices spark change.
We Are Power Podcast
From Tragedy to Triumph: How Loud Speaker Is Helping Thousands of Young People To Speak Up
In this episode of the We Are PoWEr Podcast, we sit down with Calvin Eden, founder and brand director of Loud Speaker, an organisation dedicated to empowering young people through confidence-building workshops.
Calvin shares how Loud Speaker grew from an idea during lockdown to reaching over 200,000 students, creating life-changing opportunities along the way. He opens up about his personal journey, including the tragic loss of a friend to knife crime at just 15 years old, and how that experience fuels his mission to inspire and uplift the next generation.
We also explore Loud Speaker’s international growth, collaborations, and Calvin’s vision for the future of education—plus, what he would change if he had a magic wand.
If you’re looking for motivation, a fresh perspective on leadership, or a reminder that speaking up can change lives, this episode is for you. 🎙✨
Find out more about We Are PoWEr here. 💫
Hello, hello and welcome to the we Are Power podcast. If this is your first time here, the we Are Power podcast is the podcast for you, your career and your life. We release an episode every single Monday with listeners in over 60 countries worldwide, where you'll hear personal life stories, top-notch industry advice and key leadership insight from amazing role models. As we Are Power is the umbrella brand to Northern Power Women Awards, which celebrates hundreds of female role models and advocates every year. This is where you can hear stories from all of our awards alumni and stay up to date with everything MPW Awards and we Are Power. Well, this week we're in for quite the ride. I think I am delighted to be joined by Calvin Eden A Couture, the founder and brand director of Loud Speaker, which you founded back in 2019 with your buddy. Yeah, who's not here?
Speaker 2:He's not here, yeah, but here in spirit, right, exactly. He's not here. He's not here, yeah, but here in spirit, right, exactly. He's with us, he sends his love Welcome.
Speaker 1:Thank you so much for joining us on the we Are Power Couch Now. What you do is absolutely epic. It feels like it's something I want to do every day. You go to work with unicorns. You amplify voices. You give people uh, our young generation the opportunity to have their voice heard.
Speaker 2:Tell us about loudspeaker firstly, thank you for having me, like you know, I've got like this is this is a, this is great, um, and it's a blessing to be here because, truthfully, uh, you know it's. You don't really understand how great what you do is until you're actually doing it and someone actually says it. So to do something like this for me is like oh, wow, like someone sees the great work that we try and do, going to work with unicorns and cardboard cutouts of David Attenborough and the Rock I heard and the.
Speaker 2:Rock, the Rock. The Rock's been, he's been. You know, we've had to let him go, actually.
Speaker 1:Oh no.
Speaker 2:He's too big to fit in our car, but he's great. I guess Loudspeaker is the organisation that goes all around the country into your school, into your institution and we basically give your young people hope. We try and raise aspiration through building confidence, through communication skills, resilience, teaching them entrepreneurship, telling them our stories and hearing their stories. We just give them a voice, we give them the platform to be able to do that and they engage with us through these workshops that are crazy and I'm talking like I'm talking like crazy.
Speaker 2:You walk in a room. There's tunes on, it's going off, there's confetti cannons popping for no reason. Someone is leaving with a big box of cocoa pops for no reason, but like they go, wow, I just I'm. You know, it just makes you so grateful to be there.
Speaker 1:It's amazing is it like bongo bingo?
Speaker 2:for Truth be told, hopefully Johnny doesn't send me a fine here.
Speaker 1:Oh yeah, you know what? We're not having another law thing, no.
Speaker 2:No, Johnny's a good guy. I know Johnny, I've met him.
Speaker 1:A good few times in my life.
Speaker 2:He's a good guy and this is funny because I actually saw him like six months ago on Egbuff High Street and I forgot to tell him. He is actually the reason why we were inspired to do things the way we do it, because obviously he works in the field that he works in. His market's untouchable. But for us it's engaging young people, and we want to give every kid a voice. But you need to engage with these young people in a way that's going to make them want to be here. They're young at the end of the day, right, the attention span is quite short, so you need something to keep their mind going, and that thing that works is always prizes. It's that music, it's that energy. So we take that concept of energy, vibes and so on and so forth from Johnny's thing and we put it into education without playing bingo, just by teaching young people stuff, you know.
Speaker 1:It's amazing. And you say you bring, you are the big C, and you bring the energy. And that energy is so important, isn't it? It's contagious, right.
Speaker 2:Yeah, and energy is most important thing, right, you got to it's, it's how someone makes you feel, that's what you want them to remember, right? So the energy that they latch onto is the thing that's going to make them stay. Like I, I vibe with, like you know, to give you some categories, back in the day they'd call it the nerds. But like, I vibe with the nerds Cause, like I realized that they're just called nerds cause I can't read. So they're like. And then I got like the emo kids who, like, got 25 piercings. They're like, like, and they were like mates by the end in life, so much so that they nicknamed me Big C. There is a background story to that as well.
Speaker 2:I do have a friend I'm going to shout her out Lauren Zoe Carter. She's an artist. We was on holiday one time and I was walking past and she literally went man, big C, how you doing today? Man, I was like, oh my God, that's coming home with me. And then I started telling the young people it. And obviously you work with so many young people now. I see them in like the barbers and I'll be in like Asda. They'll be with their mum and they'll be like Big C. What are you saying? And their mums are looking at me like who is this man that knows my child? But then they tell him and it's amazing, man.
Speaker 1:It's amazing that name has really flourished and it is. You talk about it being one big idea 2 000 workshops, thousands and thousands, or hundreds of thousands of learners.
Speaker 2:Yeah, you must be super proud oh man, I like I sit in here today, like five years into this thing. I look back and I'm like how like you, you don't you. When you start something, you don't ever think it's going to be what it's going to be, and you start to get a bit of belief. I mean, I don't want to take up too much time, but like if we take it back to the beginning let's do it all right.
Speaker 1:Let's go two days.
Speaker 2:We're going left, all right let's go left, let's go back. Like we're talking lockdown, we're talking me and Oba, my co-founder, who you'll never see on video. Uh, we're like living together, like, and my friend uh owns this big airbnb that sleeps like 16 people and obviously he's not busy. So we were like, if we're gonna do our lockdown, let's get out of my house and let's go and move into a big house. So we moved into this big house not joking, we bought uh, green screen cameras, tripods, and we basically tried to replicate what our producers got. Now, um, the budget version. We basically started.
Speaker 2:We started like making content for people to show the kids, because the kids were at home and they hadn't. They were struggling to learn because they're listening to a teacher, but they're not really engaged. So the organization that we were working with at the time, which is called NCS, the National Citizen Service, which is no longer a thing, sadly they were contacting us like hey, can you do some stuff digitally? We were coming on this. Imagine being on a screen. There's some guy talking to you. He's like OK, guys, what is going on? We're going to do an icebreaker. You're gonna run to your toilet and get toilet paper and bring it back. The first person gets the prize and we'll send them the prize in the post. And then we do some workshops, we do confident stuff, and then, of course, lockdown ends right and then we're like what are we gonna do now?
Speaker 2:and you gotta move out the airbnb, right, we have to move out the airbnb, because we're gonna pay some serious numbers right, and at this point there's not much income coming in. But what does happen is we get out and all these people start going what you did for them kids online. I've never seen them engage like that before and like they don't want to come to school. But now they want to come to school. Can you do it face to face?
Speaker 2:At the time we had no idea what we were doing. I was like, yeah, I think for the first six months imagine we're doing it with visors on. You know, because of covid, the face masks, the all, all of that stuff. You know this. You got social distance and then you'd get. And then we had the ping era where it was like, oh my god, people gotta go home. So you'd have to shut down programs. But we found the way. We found the way and, of course, hundred, a hundred young people becomes five thousand, five thousand becomes twenty thousand and today it sits at like two hundred and something thousand young people across the nation who have engaged with what we do and we're like it's five years, isn't it?
Speaker 1:you were talking about the moment that, the anniversary of the, the first lockdown, but also the impact, the impact that it had on our future generation, the impact that it's still having on now those that were either in college or uni or in school. The impact is is going to be ongoing, but but let's look at the positive. I don't know whether this is left or right.
Speaker 1:Whichever we're going we're going forward central but you must be so proud of the impact that you made on those young people that you interact with right yeah, so proud like I will.
Speaker 2:Sometimes I sit there and I get. I get emotional because I'm like I'll get a message like on Instagram at like 6 pm, 7 pm. Then I at first it was pretty normal. Then we started getting like thousands of messages from these kids. That was the best day of my life. Mentally I didn't feel myself, but you've made me feel like I can be myself and I want to tell my story and if I ever become successful one day in life, always remember that it was because of what you've just given me. And of course, you're looking at messages like that. I'm like tearing up, thinking to myself that's some random kid called Ben, from 300 miles away, has just gone out of his way.
Speaker 2:At the young age 16 or so especially, they don't necessarily like to communicate with society. Big up, the 16 year olds, though. I love them, but they don't necessarily really like to engage with things. So when they are engaging with you, it's because they genuinely care. And to get those messages like it made me feel like you're doing the right thing.
Speaker 2:And now I start my workshops. I don't start a workshop without telling people three things. Number one, why it's a great day to be alive. You know, just because we are alive. Number two, that I support man United, but we don't have to go there, oh, dear Calvin S live. Number two, that I support man united, but we don't have to go there, oh dear calvin, so soon. And then number three is the fact that, like every day, I wake up and I get out of bed, and the reason why I work so hard is because I get to see them and I don't know who I'm gonna meet or who's gonna tell me something or what they're gonna enjoy about the session with me. But whatever they get from it is make it.
Speaker 1:I'm grateful for it people the best things in the world.
Speaker 2:Yeah, the best. And do you know who's really proud? My mum, she's so funny. I'm sorry.
Speaker 1:What is she most proud of? Is she like Calvin? What and where did this?
Speaker 2:Your mum's from the Ivory Coast, right yeah, my mum's from the Ivory Coast man Like I'm one of like on my dad's side. I'm like one of like seven or something On my mum's side. I'm one of three, right, and my mum is so funny because I know for a fact I'm her favourite child and I know this is naughty, but I know for a fact.
Speaker 1:Be siblings out there.
Speaker 2:I'm telling you now siblings, I'm sorry, I am where she's like. You know I've got children, but see my little son, that guy's good, that guy is built different. He like talks to kids. Sometimes she shows people photos, news articles. She's like my son is the man. But you know it's so funny because she was like the typical parent. That was like to me. You know, oh, my son, you have to be a doctor or a lawyer, my son. And if you are nothing else, then what have you done? And I'll never forget the day I convinced my mum that it was sustainable. I took her on a oh man, I'm about to reveal the truth here.
Speaker 1:I took her on.
Speaker 2:This is so bad. I was like mum, pack your bags. I've made loads of money, I've done really well, but, more importantly, I've done great work and I'm going to reward you for it. I'm taking you to France, pack your bags. We're going to Toulouse. I'll pay for everything. Do you know how much that flight cost me? £35 return. But it was done with love. Right, it was done with love, and I never told her this. But that holiday was cheap, man, and we had a nice time. She was eating her muscles. She was like wow, son, you really must be doing well. I was like so good.
Speaker 1:The most expensive mule treat you will have ever had. D'accord, yeah exactly.
Speaker 2:I was out there like wee, wee Sorry, mum, but yeah, like she's proud of everything that we do and my mum's a big believer in religion and her sort of way of being able to stay connected to me and give me back. As she always says I pray for you or I've prayed for you, so that's enough for me, man. And as long as she's and you know she's able to not work now and stuff and and I'm, I love her man, I love her, she's great has she always been like a big role model for you like, yeah, a guiding light, right?
Speaker 2:you know, I don't know if it's a thing like, but I don't know like in our culture, like mums are a big thing, like West African culture, mums are like, you know, like I could never, for example, there was a thing that she taught me growing up with people's parents like I could never talk to anyone's parents in a rude way. I like, I, I just have this thing for parents where I respect them so much. I make sure when I go to my friend's house I call their mom, auntie, their dad's uncle, like, like it's just that thing, right so, because obviously for her she was a single mom, like you know, she did every job under the sun just so she could maintain, you know us, a healthy lifestyle. Like I never felt as a kid that I went without. I only realized that how poor we were and how rough the neighborhood was from when I was a teenager.
Speaker 2:But when I was a kid, until that point, I was just like, mate, I'm living the dream, mate, I get anything I want, I can. You know, today I get a meal and today I get, and it was like the little things. So, watching her sort of struggle and then seeing you know some of the things that she went through, I said like I was never gonna stop until I was able to do something for her. Um, and I'm still in that mentality now. It's not over, you know she's. She's at that point now where she's like, oh, maybe I should move back to Ivory Coast because you know you're old now, you're gonna have a family one day soon and that and yeah. So so, yeah, everything I do she for the young people you know, for for my partner and for her as well, so it's nice.
Speaker 1:And when you were growing up, obviously your mum wanted you to be a doctor, right yeah, what did you want to be? Did you know? Because the kids that you're coming across now and the young people that you're coming across, like 78% of our young folk, don't know what they want to do. I mean, I'm still working out what I want to be when I grow up. Calvin, maybe you can help me with the unicorn. Yeah, me and you can do a joint venture together. Let's do it. Come on, kick it off now.
Speaker 2:I think you'd be sick. I did.
Speaker 1:I wanted to play football and I know that's like Me too, but I wanted to play for Everton, right, I know, don't fall out with me right now, come on now come on.
Speaker 2:I like Everton. No joint venture anymore. That gone. No, we can still do it. We're still about. We still got the no. Actually I'm gonna have to reconsider that one, I don't know come on, you know, you know, I, I love Everton. I actually worked at Everton.
Speaker 1:It's a therapy session for me too, right, okay?
Speaker 2:why did you do it?
Speaker 1:I'm joking grown up near a football ground. No, go on, it's over to you. Go on. So you wanted to play football, yeah, I did because I was actually really good.
Speaker 2:I was so good at football. I was big, you know I was. I was scary, like if you saw me running towards you you were going to move out the way you know, um, but um, it was one of them. It's make or break right, because you're yeah, you have to either make it really quickly or not at all. And and I did quite well, you know, I played at academy level. I played first team football at decent level, but the truth is I wasn't dedicated enough. I wish I was as dedicated as I am to developing the young people, as I was in football, because right now I'll be in Saudi at Al-Hilal with Ronaldo or Al-Nasir doing millions. But I think I was put on earth to talk to the kids, man. I think I was put on earth to give them some reality.
Speaker 1:That's your gift right.
Speaker 2:That's my gift, it's your superpower, it is the art of making someone else feel good is my skill.
Speaker 1:And have you always been this confident? I think sometimes confident we can overuse, but have you always been so passionate, enthusiastic, motivated? You aren't enthusiastic me.
Speaker 2:Yes, I think so. Like I think if you asked any of my friends from my old school life, I guess they would say that I was pretty like out there and I've always tried to be the life. You know my mum's always said, like you know, whenever you go places, people like feel like really happy and great. And you know, I just want to show love. I'm like in a world where things can feel so dull sometimes. Why would you not just show love? Like?
Speaker 2:You know, I don't know what you go through in a day to day basis. You know how many people I go up to on a rant on the day and just go up to them and be like you look or you dress amazing or mate, that hairstyle is giving like, or I love them trainers or just like, just anything, because I don't know what they're going through. And I, you know, sometimes with the kids when I'm I don't start a workshop if there's 200 people in the room. I need to talk to 200 people before I start. I go to every single one of them and Oba gets angry. He's like mate, you're delaying the time of the content. That's not how he talks, but we're going to.
Speaker 1:He's like stop delaying. No, if he was here, he could defend himself right Over come on.
Speaker 2:He's like hurry up. He's like deliver the content, like that's what they pay for. But no, no, I go up to them sometimes and I'll shake their hands. I'll be like look, I don't. If they look a bit nervous, I'd be like I don't know what you're going through, but whatever it is, you're going to be fine. If you need anything, just let me know. And that kid will be like thank you. I don't know if that kid's going to go home that day and be like someone asked me how I am today. I didn't even say anything.
Speaker 1:They asked me how I am, and that kid will. I whispered, but shhh, don't tell him we're still thinking about the price of flights, right it's true, though right it's you had. It was a real challenge when you were growing up 15 year old.
Speaker 2:You lost a friend right yeah, crazy, man, crazy, you know. You know what's crazy about that. Right is like people, you know, I don't really talk about this bit too often Like there's a whole bit of that that I miss out. Right, and there's my friend who obviously passed away, 15 years old, brutally murdered by knife. Good kid, like proper nice kid. There's a weird anxiety in me when I tell that story because I like I think about, like you know, I know that we're kind of in some ways doing great stuff and people are watching. I always get anxious to talk about it because, um, everyone has their opinions on you, right and how you felt, but we all deal with things differently.
Speaker 2:But where I kind of pieced it together is I understood that no one really taught me how to mourn and actually the way I deal with it is the way I deal with it and like talking about it helps, because actually I can tell the story of a great man who probably had everything in front of him, but maybe a slight change in decision might have made life a little bit easier. Might still be here today. You, he was stabbed, um, and it wasn't really scary at the time. Like when I say scary at the time, I mean it was so normalized because growing up in like Edmonton Enfield it was, people were stabbed, like people were shot, like it's, it's real.
Speaker 2:And you know, it frustrates me because I go to some areas, you know, maybe some rural areas, and people watch youtube and they talk about all this stuff, like, oh, shank this, da da, da. And I'm thinking to myself, mate, like here's me actually dealing with it, like you know, and you don't know what you're saying and how it's affecting me, but it does affect me, like it's been. I've been in the workplace and people talk about stuff and they I've been telling my story and people laugh, but I know it's not because they're, I know it's not because they're mean, just because they don't really know how to deal with it, you know. But I remember back then at the time, it was, like you know, the question that people ask you the most is you all right? Like are you okay? And no, I'm not we talk about.
Speaker 1:We're not taught how to mourn, are we not taught how to have those conversations? So what helped you through that? Was there a one person? Was it? Was it your mom? Was it your siblings? What was it that helped you? Was it just time?
Speaker 2:you know what? What? My mum was too busy being my mum so we didn't actually really get to talk about it like that. She was so focused on making sure that I was okay and I kept out of trouble. You know that it was like a it wasn't brushed, but it was like we didn't really get to talk about it the way. I guess I would have liked to spoken about it and I don't blame her for that Like she's just doing what she the best for me. That's all she's ever done. My dad and his dad were close friends too, so we got to talk about it more, but not enough to kind of give me a bit of an up. You know, I guess the person who really saved me was a teacher. Yeah, her name was Kathy. She didn't even teach me, she would just encourage me to come to the clubs after school. You know what's funny? Yeah, she told me to move to Liverpool there you go.
Speaker 1:I'm becoming man United fan. I'm just going to throw that in there. Seems a bit wrong but, why is that?
Speaker 2:She came to uni here and she said to me why don't you just start fresh? Start again Move somewhere else and, like I went to Liverpool and like the kids there, they're like people would like you, your personality would fit in very well and you know, sometimes you don't, you don't realize these little things that we say to people how much they take Cause I took that and I did what she said and I've never moved back. It's been 11 years since I've lived here.
Speaker 1:I can hear that Scouse accent just coming through now. Calvin, Sometimes it comes through, you know, oh my life, oh my life.
Speaker 2:You know, production man, don't edit this, mate. I'm sorry, I'm so sorry. But yeah, man, she was a rock for me. She actually made me feel like heard, you know, and she taught me little things that helped me in my personal life. And, you know, she made me feel like I had a chance at life and I didn't have to be that next person because for a long time I did feel like I was that next person.
Speaker 2:To be honest with you, sometimes I felt like it's probably, you know, you're, I'm stuck in this bubble, I'm probably gonna be the next person to get stabbed, or I'm, because you're just stuck in this environment of and you know, sad reality is I lost touch with most people and I blamed myself for years like I thought, did I just? Did I turn on them, like you know, like, why should I feel like a victim here, like, or what you know? Like so many thoughts running through my mind and, um, yeah, I wish I could have a conversation with them. But you know, life, life got in the way. But I tell you one thing uh, everything I do do that's positive for the community. I always remember my friend and I always shout him out and I know he'd be proud of me if he was here. He'd be like you know this guy, he done all right, like, and he actually made a difference to hundreds of thousands of lives. And that's what keeps me up, keeps me going every day.
Speaker 1:And I think that's it's really important, because often when someone has got the you know, the energy and the passion and the light that you bring into any room, Everyone thinks you're okay, you know, and it's important to check in on the checkers, those people who are checking on all 200 kids in the room. It's important, isn't it? It's important to reach out. Not everyone's all over it. Sometimes we have a store right.
Speaker 2:Sometimes it's hard. Like you know, I always say this to people. I'm like you know, I always say this people, I'm like you know, when you're trying to be the life all the time, like some, it's so easy for us to know you're not okay. Yeah, because the minute you're silent, people go you're not okay, and sometimes you might just want a bit of brain space because you've been going through a lot like I'm feeling like that nowadays at the moment.
Speaker 2:I'm like god, I can't always be the person who brings the end. Like sometimes I just need someone to be like yo are you, are you actually all right? Like do you want to? Like you know, and I guess oba's that person for me. You know, we, we have hearts to hearts and we have. I guess it's great when your best friend's, your business partner, we have like really emotional chats sometimes and we're just like you know, and sometimes you just have to open up and just let it out and you know I can't say life is. You know there's things that you're always working on and but but we're trying and you know, like I said, I got this great support system at home as well and, and you know, my partner's part of what we do and part of the business, and it's like we just got to.
Speaker 1:But it's amazing, this business is now international right. You're taking these conversations not the unicorns overseas I understand and we know the Rock is retired, but you know this is, it's amazing. This is now a global business.
Speaker 2:Yeah, like, let's get into that. How does how do two black boys, one from Edmonton, one from Warsaw, take excuse me, take something like that and turn it into an international thing? Do you know the truth? This is so funny. We co-founded it with a couple of other guys and we met them because they're in a similar space to what we do in the UK and we were kind of like you know, we're in the same business. It's like should we be competitors? And we'd see them at conferences. And I know it was a little bit like oh, we're in the same business. It's like, should we be competitors? And we'd see them at conferences. And I know it was a little bit like, oh, we're like, oh my God, there's those guys. And we'd be like there's those guys. And one day we sat down in Birmingham and we're like I don't want no trouble, man, we should join forces.
Speaker 1:For sure.
Speaker 2:And we did and we realize, like, well, we don't need to. You know you, your thing is your thing, our thing is our thing. We don't have to approach each other's clients. We could work together if you want it's. It is what it is, but the main thing here is we're trying to empower young people, so let's do something together.
Speaker 1:100 the purpose is there? The passion is there? The intention is there? Crack on, play nice right. One last question if you had a magic wand yeah, you know you've. You've gone in during covid, during lockdown, during the, the new world of, of, of the business, you're changing kids lives what would you do with that magic wand?
Speaker 2:I would wow, that is a good question. Okay, I've got the answer. I would.
Speaker 1:Well, I'm glad yeah, got to do your job, you know.
Speaker 2:Therapy's almost over. I would get two things. Personal development would be a mandatory in every single school, college, institution, any education around the world. Everyone they have to do personal development, whether it's working with us or the guys at Unlock or any guys like yourself. Any organization that is doing anything to empower people needs to be front and center, because the truth is we're teaching a curriculum that's been taught the same way for the last hundreds and hundreds of years.
Speaker 2:Shake it up, yes, shake it up. Change it, put some fresh energy in there and let's start looking at life skills and personal development, because these young people today are far more likely to become successful entrepreneurs by starting a little company in their local area that does really well, rather than becoming a mathematician. Stop playing it to the system and let's play it to our strengths. And secondly this is the big thing corporate companies. Put your hand in your pockets, mate, like there are thousands of kids out there who need at that little bit of corporate social responsibility that you have, that little 50 grand you have left, give it to organizations like us and organizations who are doing similar things to go into schools and do some workshops and help upskill, because if all the corporate companies did that, we'd be fine, we'd be okay.
Speaker 1:Because guess what? Your experience, your energy, your expertise, not free.
Speaker 2:It's not free Exactly we need to you know.
Speaker 1:Calvin Eden Akotua, you are a legend. Can't wait for our joint venture, even though you know I'll, I'm not changing to be my united I'm sorry about that but, calvin, thank you so much for joining us. Your mom will be super proud, um, as would your friend and I. Thank you so much for opening up to us today. I look forward to our adventure thanks for having me do do, do, do, ha, ha, ha ha.
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